Hello! I’m Yiling Cheng — a Taiwan-based illustrator with a deep love for picture books, storytelling, and fun and meaningful commercial visual design.
I hold an MA in Illustration from Kingston University, London, and specialise in creating warm, emotionally rich artwork for children’s books, education, and commercial illustration including branding and pattern projects.
My illustration style combines hand-drawn charm with digital clarity, often inspired by themes like emotional and social issue awareness, childhood wonder, and daily happiness. I feel most fulfilled when my work can bring comfort, curiosity, or a little smile to someone’s day — especially to young readers.
Earlier in my career, I helped build a lifestyle furniture brand from the ground up — from branding and product design to photography styling and catalog layout. That experience taught me how to bring abstract ideas to life through visuals, and gave me practical skills in multi-format design production.
I’m always eager to learn, collaborate, and create work that connects. Whether it’s a heartfelt picture book or an illustrated brand story, I’d love to contribute my skills to projects that make a gentle, lasting impact.
Let’s create something beautiful and meaningful together!
Professional Journey
Creative Design Experience
Graphic Illustrator
Arendelle Preschool
Creating editorial illustrations and graphic designs for educational materials. Full-time position in Taipei, specializing in children’s content and visual storytelling.
Graphic Designer & Illustrator
Moonpicnic Illustration
Freelance position creating social media illustrations and designs. Developing layouts and posts using Canva, specializing in pattern design and visual storytelling.
Graphic Designer
Gravine International Trade Co.
Part-time role rebuilding brand identity for furniture company. Creating logos, catalogs, magazine ads, and handling photography/post-production for showroom displays.
Marketing & Product Designer
Sun Union
Led development of new bathroom furniture brand for mid-to-high-end market. Designed products, collaborated with manufacturers, and managed marketing plans including exhibitions.
